On November 30, Jaguar announced its decision to freeze all launches of new models for more than three years, in order to focus on their transition towards all electric, planned for 2025. At the same time, the brand intends to rival Bentley and Porsche, by offering models at more than 100,000 euros. This bet is … Continue reading The electric transition of the luxury car sector: between opportunities and a difficult model changeover
Category: Automotive
The Evolving Meaning of Luxury
Gucci, Armani, Louis Vuitton, Valentino. These are a few of the big brands making their mark in the world of luxury. There is a rise in demand for luxury goods, and new customer segments are emerging who indulge in luxury. But was luxury always so aspirational? Did it always have the same meaning? Today, making … Continue reading The Evolving Meaning of Luxury