From big legacy brands to upcoming startups, all want to decode the needs of their future customers - the Gen Z. This generation is digital native, well connected and always on trend. Their appetite for newness, social sharing and video content is satiated by a new shopping model. UNBOXING MYSTERY BOXES LVMH, one of fashion’s … Continue reading looking for something NEW? – Think inside the box
It is no doubt that consumers are increasingly opting to rent clothes rather than buy them, especially in the uncertain pandemic times where consumerism and fast fashion have only grown, while the disposable income has gone down, and events have become fewer because of lockdown restrictions. So, what do you do when you want new … Continue reading Sir Rent-A-Lot: I Rent Luxury Clothes & I Cannot Lie
Chiara Ferragni has joined the board of directors of Tod's, bringing a historic partnership to a new level. The union of one of the most recognizable voices of communication in Italy with one of the excellences of “made in Italy” has the aim of reaching out to a younger generation of consumers. The Italian company, … Continue reading Tod’s welcomes influencer Chiara Ferragni to its Board of Directors.
In a March 2021 report released by parent company Kering, Alexander McQueen and Balenciaga have pledged to go fur-free. This move has brought Kering closer to its initiative to be more animal-friendly and sustainable. In fact, the only two Kering brands to not have adapted the fur-free initiatives in their collections yet are Saint Laurent … Continue reading Fur Real: Alexander McQueen and Balenciaga Pledge to Go Fur-Free
Gucci, Armani, Louis Vuitton, Valentino. These are a few of the big brands making their mark in the world of luxury. There is a rise in demand for luxury goods, and new customer segments are emerging who indulge in luxury. But was luxury always so aspirational? Did it always have the same meaning? Today, making … Continue reading The Evolving Meaning of Luxury