Prominent players in the luxury industry have historically been reluctant to adapt to new technologies, concerned with diluting the perception and definition of luxury. However, it has become increasingly clear that artificial intelligence (AI) can prove itself extremely useful in boosting profits and innovation for businesses - so how can luxury brands, so reliant on … Continue reading Artificial Intelligence & Luxury: Unlikely match made in heaven?
After a 2021 marked by a strong growth of up to 30%, the luxury car sector is ready to welcome a whole range of new models in 2022. Here is an overview of some gems that should be presented or launched this year. The Covid-19 crisis has not made luxury sick: this is what all … Continue reading The expected luxury car models in 2022, in a sector almost unaffected by the crisis
From big legacy brands to upcoming startups, all want to decode the needs of their future customers - the Gen Z. This generation is digital native, well connected and always on trend. Their appetite for newness, social sharing and video content is satiated by a new shopping model. UNBOXING MYSTERY BOXES LVMH, one of fashion’s … Continue reading looking for something NEW? – Think inside the box
It is no doubt that consumers are increasingly opting to rent clothes rather than buy them, especially in the uncertain pandemic times where consumerism and fast fashion have only grown, while the disposable income has gone down, and events have become fewer because of lockdown restrictions. So, what do you do when you want new … Continue reading Sir Rent-A-Lot: I Rent Luxury Clothes & I Cannot Lie
Chiara Ferragni has joined the board of directors of Tod's, bringing a historic partnership to a new level. The union of one of the most recognizable voices of communication in Italy with one of the excellences of “made in Italy” has the aim of reaching out to a younger generation of consumers. The Italian company, … Continue reading Tod’s welcomes influencer Chiara Ferragni to its Board of Directors.
