The idea of sustainability hinges on meeting our needs without compromising the ability of future generations to meet theirs. Luxury seems an ideal industry to adopt sustainable measures; since quality, craftsmanship and durability are among its cornerstones. However, that doesn’t always translate into reality - this article explores why that is and what steps can … Continue reading The Common Future of Luxury and Sustainability
Prominent players in the luxury industry have historically been reluctant to adapt to new technologies, concerned with diluting the perception and definition of luxury. However, it has become increasingly clear that artificial intelligence (AI) can prove itself extremely useful in boosting profits and innovation for businesses - so how can luxury brands, so reliant on … Continue reading Artificial Intelligence & Luxury: Unlikely match made in heaven?
Over the decades, luxury brands have worked hard to turn high quality goods and designs into aspirational products. They stood apart because of their ‘savoir-faire’. However, in recent times, luxury consumers have redefined what they consider to be aspirational. With access to wide range of information, consumers have become more aware and conscious about their … Continue reading Is Purpose the new product of luxury ?
Gucci, Armani, Louis Vuitton, Valentino. These are a few of the big brands making their mark in the world of luxury. There is a rise in demand for luxury goods, and new customer segments are emerging who indulge in luxury. But was luxury always so aspirational? Did it always have the same meaning? Today, making … Continue reading The Evolving Meaning of Luxury
If you have ever dreamed of gazing at the stars while chilling in the middle of a desert, you can do it at the Merzouga Luxury Desert Camps, Morocco. It’s located in the center of the big dunes of the Erg Chebi Desert. In this oasis, you can spend your time in one of the five luxury and comfortable desert tents. It's the ideal getaway for anyone looking … Continue reading Glamping in a desert: a luxurious getaway alternative