The idea of sustainability hinges on meeting our needs without compromising the ability of future generations to meet theirs. Luxury seems an ideal industry to adopt sustainable measures; since quality, craftsmanship and durability are among its cornerstones. However, that doesn’t always translate into reality - this article explores why that is and what steps can … Continue reading The Common Future of Luxury and Sustainability
It is no doubt that consumers are increasingly opting to rent clothes rather than buy them, especially in the uncertain pandemic times where consumerism and fast fashion have only grown, while the disposable income has gone down, and events have become fewer because of lockdown restrictions. So, what do you do when you want new … Continue reading Sir Rent-A-Lot: I Rent Luxury Clothes & I Cannot Lie
Over the decades, luxury brands have worked hard to turn high quality goods and designs into aspirational products. They stood apart because of their ‘savoir-faire’. However, in recent times, luxury consumers have redefined what they consider to be aspirational. With access to wide range of information, consumers have become more aware and conscious about their … Continue reading Is Purpose the new product of luxury ?
Chiara Ferragni has joined the board of directors of Tod's, bringing a historic partnership to a new level. The union of one of the most recognizable voices of communication in Italy with one of the excellences of “made in Italy” has the aim of reaching out to a younger generation of consumers. The Italian company, … Continue reading Tod’s welcomes influencer Chiara Ferragni to its Board of Directors.
In a March 2021 report released by parent company Kering, Alexander McQueen and Balenciaga have pledged to go fur-free. This move has brought Kering closer to its initiative to be more animal-friendly and sustainable. In fact, the only two Kering brands to not have adapted the fur-free initiatives in their collections yet are Saint Laurent … Continue reading Fur Real: Alexander McQueen and Balenciaga Pledge to Go Fur-Free
