Gucci, Armani, Louis Vuitton, Valentino. These are a few of the big brands making their mark in the world of luxury. There is a rise in demand for luxury goods, and new customer segments are emerging who indulge in luxury. But was luxury always so aspirational? Did it always have the same meaning? Today, making … Continue reading The Evolving Meaning of Luxury
In a famous speech at the World Economic Forum in 2019, Greta Thunberg said that we must act “as if the house is on fire, because it is”; and the fashion industry is responsible for some of the flames too, being the second largest polluter in the world (second only to the oil industry). The … Continue reading Slowing Down Fashion: A Look At Circular Economy and Sustainability in Luxury Fashion
As a society that represents students interested in the Luxury Industry, we were asked a fundamental question - what does Luxury mean? Many answers came up like quality, heritage, exclusiveness. But underlying all of this was one primary thing that is the hallmark of all luxury – the ‘savoir faire’ or craftmanship. What makes craftmanship … Continue reading How luxury brands can help preserve artisanal skills for a sustainable future
