From big legacy brands to upcoming startups, all want to decode the needs of their future customers - the Gen Z. This generation is digital native, well connected and always on trend. Their appetite for newness, social sharing and video content is satiated by a new shopping model. UNBOXING MYSTERY BOXES LVMH, one of fashion’s … Continue reading looking for something NEW? – Think inside the box
Recently acquired by LVMH, Tiffany & Co. will sell engagement rings for men for the first time in its 184-year history. Amid reports of growing demand for fine jewelry among male shoppers, the new designs mark a major shift for this U.S. jewelry company, known for its classic engagement rings for women. Tiffany & Co. … Continue reading In the name of love and inclusivity, Tiffany launches its first men’s engagement ring.
It is no doubt that consumers are increasingly opting to rent clothes rather than buy them, especially in the uncertain pandemic times where consumerism and fast fashion have only grown, while the disposable income has gone down, and events have become fewer because of lockdown restrictions. So, what do you do when you want new … Continue reading Sir Rent-A-Lot: I Rent Luxury Clothes & I Cannot Lie
In a famous speech at the World Economic Forum in 2019, Greta Thunberg said that we must act “as if the house is on fire, because it is”; and the fashion industry is responsible for some of the flames too, being the second largest polluter in the world (second only to the oil industry). The … Continue reading Slowing Down Fashion: A Look At Circular Economy and Sustainability in Luxury Fashion
In this period of staying at home, we finally have time to get those tasks done on our lists. One of those might be to sort out our wardrobes and the amount of luxury goods we own. The trend towards minimalism and sustainability make us think about how to consume more responsibly. Therefore, we all … Continue reading Re-commerce as the new e-commerce in the luxury marketplace