Haworth Lifestyle Design, owner of renowned brands such as Cappellini, Cassina, Luminaire and Poltrona Frau, has recently entered into a strategic partnership with Ralph Lauren Corporation; the collaboration to develop the furniture division of the famous American fashion brand will start on 1 April 2024.
Launched in 1983, the Ralph Lauren Home Collection has become synonymous with a distinctive vision of timeless style and a commitment to the highest level of craftsmanship: furniture and lighting, floor coverings, textiles and upholstery, table and decorative accessories, and luxury bed and bath linens are all included in this extensive collection.
Ralph Lauren and Haworth Lifestyle Design have entered into this exciting collaboration to improve shop planning, marketing, selection and design. While Ralph Lauren will be responsible for the development of bedding, bath, table and gift products, the two companies will work closely together to expand distribution and elevate Ralph Lauren Home’s luxury furniture offering globally.
As part of the collaboration, the focus will be on creating and overseeing a network of new independent Ralph Lauren Home shops strategically positioned on a global scale.
Guillaume Tardy, Chief Lifestyle and Licensing Officer of Ralph Lauren Corporation, expressed his enthusiasm for this collaboration, emphasising the immense potential it represents for the brand’s home category. Tardy emphasised the key role of Haworth Lifestyle Design’s expertise in craftsmanship, manufacturing and customer service in advancing Ralph Lauren’s ‘Next Great Chapter: Accelerate’ strategy.
